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Where You Put Your Marketing Dollars Matters — Especially by Generation
Where You Put Your Marketing Dollars Matters — Especially by Generation
By Nicole Jones | Honeycomb Marketing Solutions | www.HoneycombAds.com
One Size Does Not Fit All: Social Platforms by Generation
One Size Does Not Fit All: Social Platforms by Generation
Take a look at the visual data we’ve compiled. It tells a clear story:
*Boomers estimated at the age of 60 + are still loyal to Facebook, and less likely to scroll Instagram, much more explore TikTok.
* Gen X estimated at the age 40-59 are a solid mix — with Facebook, Instagram, and LinkedIn performing strong.
* Millennials estimated at the age 25-39, they are split between Instagram, Facebook, and TikTok — and they're still active on Pinterest.
* Gen Z estimated at the age of under 25, this is TikTok territory. Snapchat, Instagram, and YouTube are key. Facebook is basically invisible.
The takeaway- Where you post matters just as much as what you post.
Marketing Smarter, Not Louder
Marketing Smarter, Not Louder
Think about your own habits:
When was the last time you watched traditional television? Listened to AM/FM radio? Read a newspaper? These legacy channels still have value, but consumer attention has shifted.
For example, I personally don’t watch cable — I stream content via Firestick and curate my news from platforms like YouTube, Twitter/X, and podcast apps. I’m not alone.
That’s why it's essential for businesses — especially local and service-based ones — to tailor their messaging and choose the right platform mix. A great digital strategy might include:
- YouTube CTV Ads for ALL Generations
- Facebook/Instagram Ads for Gen X and Boomers
- LinkedIn for B2B or professional services
- Podcast voiceovers for niche audiences
- Email or print flyers for your “offline” customers
The Buzz Begins with Strategy
The Buzz Begins with Strategy
If you’re unsure where to start, Honeycomb Marketing Solutions is here to guide you.
From video content creation and ad buying to social media development and branded storytelling — we help small businesses across the U.S. build platforms with purpose. It’s not about being everywhere. It’s about being where your customers already are.
Ready to drive more buzz?
Ready to drive more buzz?
Call Nicole at 661-204-5964
Visit www.HoneycombAds.com
Let's put strategy behind your content and sweeten the results.
Level Up Marketing: Reflect, Refocus, and Rise
Level Up Marketing: Reflect, Refocus, and Rise
By Nicole Jones | Honeycomb Marketing Solutions | www.HoneycombAds.com
As a small business owner, I know firsthand the overwhelming challenge of figuring out where to spend hard-earned dollars on advertising. The options feel endless—social media ads, print, radio, Google, video content—and it’s easy to get lost in the noise. I’ve tried strategies that worked, and I’ve tried some that didn’t. But the most important lesson I’ve learned is this: when something doesn’t work, it’s not failure—it’s feedback.
Ask the "Why" Behind the Results
Ask the "Why" Behind the Results
Instead of brushing off a campaign that fell flat, I started asking why.
Was I reaching the wrong audience?
Was the timing off?
Did the content lack the right message or call to action?
Answering those questions gave me insight into where to shift my efforts. It helped me stop throwing money into ads that weren’t connecting and start building a more layered, thoughtful approach.
Marketing Today is About Layers
Marketing Today is About Layers
That’s where Level Up Marketing comes in. One strategy alone won’t carry your business. Success comes from layering multiple efforts:
Making sure your business is favorable with Google—because without search visibility, everything else struggles to gain traction.
Using behavioral characteristics to understand how your audience thinks and shops.
Building campaigns with multi-level targeting to stay in front of your customer on the right platforms at the right time.
Step by Step Growth
Step by Step Growth
When those pieces fall into place, your business starts climbing to new levels. Video storytelling becomes social content that gets shared. Digital ads follow your audience across platforms, reminding them of your brand. Marketing starts to feel less like a cost and more like an investment that grows with you.
When those pieces fall into place, your business starts climbing to new levels. Video storytelling becomes social content that gets shared. Digital ads follow your audience across platforms, reminding them of your brand. Marketing starts to feel less like a cost and more like an investment that grows with you.
Every business is unique. What worked for one may not work for another, and that’s okay. The key is knowing your why, building your foundation, and stacking the right strategies so your business doesn’t just keep up—it levels up.
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